Uvistat: Against All Odds

Small budget relaunch campaign for Uvistat suncare. Very competitive market, brand lacked differentiation. Brand positioned as 'being in control' and as the definitive product range for 'sensitive skin'. Target: Women. Media: Women's magazines. Results: volume sales rose 31% versus previous year (in a market that rose just 8.5%) and sterling ex-factory sales for Windsor rose 46%