Velux Windows: A magical toy story

There was a need for an improvement in multi-country brand awareness. A campaign was built around a group of toys who initiated the changing of a dark attic room into a useable and attractive living space. Using TV the campaign was particularly successful in the UK. 80% increase in ad awareness, brand awareness increased by 9% overall and by 18% amongst core target of 35-54 year olds. Interest in Velux grew with three times as many hits on the website and 40% more phone calls received