Wallis: How Wallis dressed to kill two stones with one campaign

Founded in 1923 Wallis was able in 1998 to use advertising to increase buying frequency and penetration. Advertising attracted non-users by portraying brand values through the user's eyes. The campaign funded itself in a short time, with campaign effects continuing in the longer term. Wallis's profile was enhanced by PR, as was its credibility within the fashion industry and the press.