The results of the Spring 2023 IPA Digital Media Owner Survey which keeps agencies informed on which media owners and suppliers deliver the highest levels of service.
Key findings:
- Blis were named as the best media owner to work with. 84.9% of respondents agree that their overall experience of working with Blis was a good one. They were followed by Pinterest (83.1%) and GumGum (81.9%).
- Six additional media owners have an overall score above 75%: Reddit (79.5%), Captify (78.8%), Mail Metro Media (77.3%), Snap/Snapchat (76.7%) MiQ (76.3%), and Quantcast (75.8.%).
- While Blis leads overall and Ad Networks/Exchanges, DSP and Sales Houses, Pinterest leads Online Pure Plays and Mail Metro Media leads Crossover Media Owners.
- GumGum lead eight individual rankings and were named the top media owner for ‘Quality of Response to Brief, Understanding of Own Products’, ‘Provision of Innovative and Creative Solutions’, ‘Proactive Communication of Relevant New Opportunities’, ‘Ease of Contact’, ‘Regularity of Face-to-Face or Telephone Contact’, ‘Engendering a Sense of Agency/Media Owner Partnership’ and ‘Understanding of the Context the Agency Operates in’.
- Four other media owners lead one category each. MIQ tops ‘Understanding of Client Strategies and Objectives’ while Captify leads for ‘Professionalism in Dispute Resolution’ and Pinterest were named best for ‘Communication of Direct Client Contact’. Mail Metro Media leads other cross-media owners in ‘Understanding of How Cross-Media Opportunities can be exploited’.
- Among those media owners that also appeared in the Autumn 2022 survey Facebook/Meta is the most improved media owner with increases of 10 percentage points or more across ten categories.
