The IPA Annual Review includes a roundup of our 2010 activities: the topline from our industry surveys; the publications we produced; the courses we ran; the lobbying activities of our committees and groups; and our outreach programme with China. In a special features section, Rory writes about how he sees the future of the industry as he stands down as President of the IPA. We also have contributions from Aviva and 3Sixty who write about how the IPA Behavioural Economics programme has changed their organisations. Free to Members and Non Members.