Legal Update March 2020

A summary provided by the IPA Legal and Public Affairs Team


    DCMS Online Advertising Review Call for Evidence

    As noted in our last newsletter, the government has issued a Call for Evidence to look into how online advertising is regulated in the UK, in particular, how well the current regime is equipped to tackle the challenges posed by developments in online advertising. The Call for Evidence comprises 10 broad questions, seeking views on the content and placement standards governing online advertising. The deadline for providing evidence is midnight on Monday, 23 March, 2020. The IPA will contribute to the Advertising Association’s response unless members have particular contributions they would prefer the IPA to submit separately. Please contact

    SAG-AFTRA reverses US productions decision

    The union that represents performers in the US has changed its decision on blocking non-signatory agencies from working with third party employer companies on US productions. Our legal alert explains the key points of the union’s new addendum.

    Tokyo Olympics

    Another Olympics, another reminder of the potential pitfalls for non-sponsors hoping to associate their brands with the Games.

    Birmingham Commonwealth Games Bill

    The 2022 Commonwealth Games will take place in Birmingham between 27 July and 7 August 2022. A Bill to introduce temporary measures to support the delivery of the Games was introduced to the House of Commons on 4 March 2020, with a second reading taking place last week. Among the measures included in the Bill are the introduction of criminal offences for unauthorised trading and advertising in specified Games locations and a prohibition on unauthorised association with the Games (i.e. ambush marketing). These come as no surprise, but the IPA has been working with the Advertising Association to ask the government to limit the restrictions around Games locations via a response to a consultation.

    Alcohol Pricing and Promotions in Scotland and Wales

    A new law has introduced minimum alcohol pricing in Wales, following Scotland’s example. Our legal alert summarises the issues.

    For further information, please contact