IPA EffWorks Global 2022 promised blunt truths and did not disappoint. The flagship two-day conference and satellite events curated by the IPA’s Leadership Group in October offers bold convictions for uncertain times.
This material can help marketers promote the organisational focus on the role and value of marketing effectiveness that is one of the four components of the IPA Marketing Effectiveness Roadmap’s model for future success.
This report picks out how this year’s EffWorks supported the Roadmap’s other quadrants addressing people, process, and data, tools and measurement. You can see a full list of all EffWorks sessions and how they relate to these headings at the end.
Download report as pdf.