The Importance of Workplace Cultures

How adland’s working culture compares to other industries

Unveiled at the IPA Talent & Diversity Conference and presented by Jack Tadman, Senior Research Manager at Opinium, this new research from Opinium compares and contrasts the advertising industry to the wider working world when it comes to workplace cultures.


This research was split into two parts. The first looked at workplace culture within the ad industry compared to the UK more generally, and the second was focused on talent retention – what employees are looking for and how companies can improve.