The Issues With Briefs And How to Make Them Better

A collection of ideas from BetterBriefs in partnership with Tom Fishburne and contributions from top marketing thinkers

Sound practical advice on why getting the brief right is an efficient use of a client’s time and makes best use of the agency’s talent and energies. The purpose of this collection of ideas is to ignite conversations around briefs and how to get to better ones.

This compendium continues the work from BetterBriefs and builds from their global study into marketing briefs. It acts as a further resource to their already released best practice guide: The best way for a client to brief an agency.

With contributions from Daryl Fielding & Merry Baskin, Peter Field & Wiemer Snijders, Mark Ritson, Emma Perkins & Rosie and Faris Yakob, James Hurman & Orlando Wood.

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