A unique feature of TouchPoints is the e.diary data which clients use to better understand the daily lives and media consumption of their target consumers. One of the best examples is Carat’s use of the TouchPoints e.diary data in planning a campaign for their client Baileys. In doing this, Carat ensured that they really understood the nuances of their consumers’ week by scrutinising not only their behaviour but their accompanying moods on a day by day basis. This level of detailed interrogation helped the Carat team to identify time and mood based micro connection opportunities which they could then exploit to maximum advantage in placing the right message, in the right medium at the right time.