The TouchPoints Hub was created as a base not only for the integration of the industry media currencies but also as a base for users own fusions – their own segmentations, surveys, client datasets etc. This allows users to customise the rich TouchPoints datasets and leverage both the value of TP and their own bespoke datasets. This case study demonstrates how MGOMD integrated their PS3 client’s own Usage & Attitude study with the TouchPoints Hub to provide a much wider context for their client’s data. This resulted in greater insights which fed into the development of the communications strategy and also provided broader business insights which were utilised by the sales and distribution teams.