Using TouchPoints data, The Kite Factory created new growth for their client the charity WaterAid. This growth was generated by using TouchPoints to understand the value exchange between consumers and channels. The Kite Factory were able to generate new insights about the media ecosystem, about private and public media consumption and how to engage and motivate consumers in a highly competitive sector. TouchPoints research helped set the strategic framework for The Kite Factory and WaterAid to create a new fundraising model and generate new growth.