TouchPoints Works 1

TouchPoints Works provides a comprehensive overview of the best TouchPoints case histories from the past 10 years, showcasing the invaluable ways that subscribers have used the unique data to deliver actionable insights for both their clients and their own businesses. The guide provides a wealth of examples of where agencies (including Carat, Maxus, MEC and PHD) have gained insights from the unique TouchPoints data, where media owners (including C4, The Guardian, Radio Advertising Bureau, and Sky) have created commercial advantage from TouchPoints, and explains how TouchPoints contributes to wider industry debates.