From the importance of reducing price elasticy to trust as a powerful metric and driver of consumer behaviour, a new WARC report, based on the 2024 IPA Effectiveness Awards, demonstrates how marketers can rise to current challenges.
WARC has analysed the metadata of the winning entries to drill down into the themes and trends that are driving marketing success and has identified five key insights.
The full report, available to WARC subscribers and IPA members, includes full analysis of themes, data and infographics, case studies and expert industry commentary.
Free download for IPA members Free download for WARC members
