The world of effectiveness measurement is vast, with a plethora of techniques available. In this session, we’ll hear new research on which measurement techniques suit which marketing decision, and how experiments fit into the puzzle.
With Simeon Duckworth, Founder, Melt Collective, Jo Arden, Chief Strategy Officer, Ogilvy, James Morrison, Head of Brand Partnerships, Laithwaites, Becky France, Media Planning Executive Business Director, OMD, Jenny Shaw-Sweet, EMEA Lead B2B Institute, LinkedIn
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