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Resources for a seamless journey through CPD Accreditation, from inductions and evaluating training, to appraisals, with case studies from award-winning IPA member agencies.
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IPA Effectiveness Conference 2024
Andrew Tindall, SVP Global Partnerships, System1, explores the question: Does a brand's effectiveness increase where there’s a clear creative hook across campaigns? System1 has analysed hundreds of ads to find out.