Head of Analytics & Effectiveness, the7stars
Billy leads the Analytics & Effectiveness team at the7stars, the UK’s largest independent media agency. A passionate advocate for evidence-based marketing, he has played a central role in evolving the agency’s effectiveness proposition, helping clients navigate today’s complex media landscape with clarity and confidence.
With previous roles at Gain Theory, Data2Decisions, and Direct Line Group, Billy is committed to strengthening the business case for advertising and making marketing effectiveness more accessible, actionable, and influential at board level.