Jane leads the Analytics & Insights team in the UK after joining EssenceMediacom as a Graduate Econometrician back in 2001.
For the majority of her career, Jane has honed her skills in media measurement. She is passionate about setting up measurement frameworks for clients that provide holistic measurement across channels, capturing both the short- and longer-term effects of media, so we can advise Essencemediacom's clients on how to maximise the return from their media budgets.
In her 23 years at the business, Jane has worked on a wide range of clients including DLG, IKEA, GSK, RBS, Boots, Sky, TUI and Tesco. Jane has led the Analytics & Insights team since 2020, pulling together MediaCom's data, analytics and insights capability into one team.
Her passion for effectiveness has led Jane to push the effectiveness agenda for the wider industry. She has worked extensively with Thinkbox on a number of effectiveness projects, including award-winning Demand Generation and most recently Profit Ability 2. She has also worked closely with the IPA, running agency effectiveness conferences alongside EffWeek. Jane was also a technical judge for the IPA Effectiveness Awards in 2020.
In 2008 Jane was one of Media Weeks's 30 under 30. In 2021 Jane was one of Campaign's 40 over 40.
When she's not crunching numbers, Jane is a keen golfer, working on getting her handicap down.