Vice President, Analytic Partners
Claudio Righetti has over 25 years of experience working with senior leaders to facilitate insight sharing and drive change. After beginning his career at McKinsey, Claudio spent 15 years in the consumer goods sector in senior roles spanning Group Strategy, Insight and Innovation Director, and CEO of a new venture unit. During this time, he successfully launched a new product and brand for a FTSE 30 company.
In 2017, Claudio became CEO of Analyx, delivering predictive customer insights that improved the effectiveness of marketing and sales investment for leading global organisations. Following its acquisition by Analytic Partners in January 2025, he now serves as Vice President for Customer and Business Development, supporting analytics-led C-suite decision-making worldwide.
His work sits at the intersection of advanced modelling, brand strategy, and commercial impact. A trusted advisor to CMOs and CFOs, Claudio is known for asking the right questions and enabling focused, actionable dialogue. He is also a respected moderator at major industry events and executive roundtables across Europe, and the author of Agile Marketing Performance Management: 10 Success Factors for Maximising ROI Dynamically.