Here we have compiled resources to help you learn more about AI, understand how it can and can't be used, in addition to providing legal guidance to consider before fully embracing the technology.
Listen and Learn
Podcasts, blogs, research and training.
Advanced Application of AI in Advertising Course
This in-person and virtual IPA course is for anyone who may have explored AI tools but desires a more strategic view.
AI as a driver for growth
Perspectives from EssenceMediacom UK, VCCP, Spark Foundry and WPP on how they embraced AI and plans for the future.
The killer robots are onto us
Agencies that use AI effectively will have a competitive edge over those that don’t. But what actually is AI? What can and can’t it do?
AI - Brand destroyer or brand builder?
IPA President Josh Krichefksi hosts a debate on AI – is AI the future for cementing consumers’ loyalty to brands?
How AI can lead the advertising process to greater efficiency
Neil Perkin, tutor of the new IPA course "Advanced Application of AI in Advertising" explores the value of AI in advertising.
Advertising and AI
The new report "Advertising and AI: Showcasing applications and responsible use" takes a wide-ranging look at the issues and practicality of AI adoption within advertising.
AI vs Agency - Can AI really take our jobs?
The Behaviours Agency took part in a Channel 4 series looking at how AI could impact different industries.
Attitudes towards future AI engagement
An IPA Insight Pulse Poll of 2,000 people into the ethics, expectations and etiquette of using AI.
Elements of AI training course
Find out what AI is, what can and can’t be done with AI, and how to start creating AI methods. A free course created by MinnaLearn and the University of Helsinki.
Will Generative AI help tell causation from correlation?
New systems have the potential to improve effectiveness analysis, provided they are developed collaboratively.
Legal and Guidance Notes
The IPA Legal Department helps member agencies understand the legal and regulatory requirements around using Generative AI and regularly releases legal and guidance notes on that topic.
Industry principles for use of generative AI
The IPA and ISBA have announced twelve guiding principles for agencies and advertisers on the use of generative AI in advertising.
Tips for agencies on using generative AI
Some tips for agencies to consider with regards to generative AI, including developing their own internal policies on AI usage.
AI: Creative content - the legal stuff
Please refer to our legal note that will help you understand and manage the legal risks before fully embracing the new tech for creative content.
Talent contracts and AI clauses
Understandably, talent are concerned that AI might be used to replace their performances, please refer to our legal note.
IPA liability and indemnity guidance for agencies on generative AI use
A breakdown of the risks for agencies and advertisers when using generative AI tools in the creation of ads.
Generative artificial intelligence in the workplace policy
This template is an example policy which sets out an agency’s expectations and standards regarding the use of generative AI.
IPA AI checklist for agencies
We have also set out some points for you to consider, both for your agency’s internal purposes and to provide potential discussion points with clients.
IPA guidance on client contract clauses for AI use
How agencies should contract with clients if they might be using generative AI to create their ads. Much will depend on the discussions between the agency and client.