True's Ellie Nicolaou writes about her experience as an Account Executive Apprentice in Adland - no fluff, no filler, just a first-hand look at how she thinks, works, and rewrites the rules as a Gen Z.
For those who don’t know me… hi, I’m Ellie, Account Executive at True – Award-winning creativity and media agency (you can find more about what we do ).
I’m currently completing a Level 3 Advertising and Media Executive course with Bauer Academy and the IPA. Of course, I had to complete the IPA Foundation Certificate. Did it take me eight months? Yes. Was it worth it? Absolutely.
When it comes to job-hunting at entry level, leave no stone unturned. There’s more than one way into the industry – and sometimes, the road less travelled is exactly where you’re meant to be.
I’m now 11 months into my career journey, which started in 2023. At the time, I’d just finished my GCSEs and was constantly being asked that typical question by every. Single. Family. Member:
The list goes on really… relatable much?
I felt pressure – pressure to find something that:
So, what was next? Not A-levels.
We all know BTECs don’t have the best reputation. There’s a stigma that they’re somehow “less than” A-levels or a “back-up plan” for people who aren’t academic. But that couldn’t be further from the truth – not to brag.
My BTEC Business course gave me real-world insight, practical skills, and the confidence to go straight into work. For someone like me who wasn’t interested in university and wanted hands-on experience from day one, it was the perfect choice.
And honestly, everyone needs a bit of business knowledge. You’ll either work for a business, run one, or start one. In the UK, that’s over half the population. Point proven. So, understanding how things operate behind the scenes? Always a win.
I finished my BTEC five months early after working hard (yes, my coursework paragraphs were pages long – I clearly have a passion for writing). I was proud to receive a Distinction star… on the plane back from Cyprus. (Yes, I’m Greek. Yes, my family did throw me a BBQ. On. The. Plane.)
From there, I started applying for apprenticeships.
Quick tip: Don’t apply too early – no more than three months ahead of your ideal start date. I know schools and colleges panic and push you to go ahead, but it’s often wasted energy. #LiveWithNoRegrets.
Use that time to perfect your CV and tailor your applications (thanks, ChatGPT – kidding!). Just focus on making your experience sound strong, even if it’s limited. If I can do it, you can too. I used to be a lash tech… which apparently means I have the capability to become an Account Executive.
But with ambition, confidence, zero experience, and only a BTEC Business level 3 diploma, I kept asking myself:
Fun fact: In 2024, degree apprenticeships saw a 7% increase whilst all other apprenticeships saw a 13.9% increase. Love that.
After nearly 100 applications (yes really), I landed an interview for an entry-level marketing role at Mondelez International. It was a great opportunity – but I didn’t take it. I felt there was something out there better suited to me. Not in terms of brand size, but in terms of exposure and growth I could gain in the industry.
Then something unexpected happened.
A mutual contact heard True was hiring and encouraged me to apply. A few days later, I had my first-ever interview – with the Co-Founder and Head of Effectiveness. And by the end of the meeting, I’d been offered the role. Why? I was myself. And I accepted the same day. Why? Because True positioned themselves as a B2B agency that challenges the industry norms. And I liked that.
I’ll always be grateful for that decision. I genuinely admire any hiring manager who takes a chance on someone without a degree. There is so much potential in young people – we just need someone to believe in us and open the door.
Funny story: before my interview, I had to submit a video explaining why I was a good fit. (I pray no one ever watches that). I had no clue what the job actually involved – and if you’re feeling the same, that’s okay!
So, when opportunity knocks, all you need to do is answer. Even if that means skipping the “sixth form summer” or “going to prom” (still got FOMO though).
If I could go back and change one thing… it would probably be my outfit in that video (kidding). But seriously. I wouldn’t change much.
My advice to anyone in a similar position is simple:
Because, when it comes to job-hunting at entry level, leave no stone unturned. There’s more than one way into the industry – and sometimes, the road less travelled is exactly where you’re meant to be.
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The opinions expressed here are those of the authors and were submitted in accordance with the IPA terms and conditions regarding the uploading and contribution of content to the IPA newsletters, IPA website, or other IPA media, and should not be interpreted as representing the opinion of the IPA.