Results 1723
IPA Effectiveness Awards
Dove’s quest for Real Beauty: Same purpose, new frontier
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Agency
Ogilvy
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Client
Unilever
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Brand
Dove
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Dove: Let Her Grow
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Agency
Edelman
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Client
Unilever
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Brand
Dove
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
“This is Ridiculous”: New Heinz Pasta Sauces, a case for winning in an adjacent category
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Agency
VML Spain
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Client
The Kraft Heinz Company
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Brand
Heinz Pasta Sauces
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
A most unusual way to advertise. Hendrick's gin 2000-2024
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Agency
Craig and Bridget
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Client
William Grant & Sons
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Brand
Hendrick's
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Alzheimer's Society - Leading the fightback against the UK’s biggest killer
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Agency
Medialab Group, New Commercial Arts, MG OMD
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Client
Alzheimer's Society
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Brand
Alzheimer's Society
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
A Match Made in Heaven - Married at First Sight and Channel 4 Streaming
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Agency
Channel 4, OMD UK
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Client
Channel 4
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Brand
Married at First Sight
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Aldi: How Being The Pirates of Social Media Drove Serious Commercial Growth
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Agency
McCann Manchester
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Client
Aldi Stores UK
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Brand
Aldi Stores UK
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
A Well Earned Woodsman
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Agency
Whyte and Mackay, Mr President
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Client
Whyte and Mackay Ltd
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Brand
The Woodsman
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Mayor of London: Breaking the silence that leads to violence
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Agency
Ogilvy
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Client
Mayor of London
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Brand
Mayor of London
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Hotel Chocolat Velvetiser: TV Effectiveness Powered by Innovation
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Agency
Gravity Road
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Client
Hotel Chocolat
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Brand
Hotel Chocolat
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Mars, Incorporated: Healthy Planet Productions
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Agency
Revolt
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Client
Mars, Incorporated
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Brand
Mars, Incorporated
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Lidl: When the Challenger becomes a British Staple
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Agency
Accenture Song, OMD UK
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Client
Lidl GB
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Brand
Lidl
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Virgin Media O2: Turning the Ship Around: How a Culture of Effectiveness Steered a Titanic Telecoms Merger towards Growth
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Agency
Ebiquity, Virgin Media O2
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Client
Virgin Media O2
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Brand
Virgin Media O2
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Aldi: Recruitment, the UK’s Highest-Paying Supermarket
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Agency
McCann Manchester
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Client
Aldi UK and Ireland
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Brand
Aldi
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
McCann Demand – Tick Tock, it’s Time for Timesheets: How memes turned an endemic business problem for ad agencies into a million-pound laughing matter
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Agency
McCann Demand
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Client
McCann Demand
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Brand
McCann Demand
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
25 Years of Keep Walking: How Johnnie Walker Recovered the Value of an Enduring Asset
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Agency
Anomaly London, Johnnie Walker
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Client
Diageo
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Brand
Johnnie Walker
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
An Unreasonable Ask - How KFC had their chicken and ate it too, at Christmas
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Agency
Mother, Mindshare
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Client
Yum! Brands
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Brand
KFC
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Mini Cheddars: How we freed a snack trapped in kids’ lunchboxes to become a post lockdown snacking sensation
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Agency
TBWA\London
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Client
pladis
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Brand
Mini Cheddars
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
McDonald's: Finding the fan in everyone
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Agency
Wieden+Kennedy New York
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Client
McDonald's
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Brand
McDonald's
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
P&O Ferries: There is another way
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Agency
Publicis London
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Client
P&O Ferries
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Brand
P&O Ferries
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Digital Workplace: Focus Group. Let's Connect. Let's Grow
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Agency
addmustard
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Client
Focus Group
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Brand
Digital Workplace
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Hotels.com - Beyond The Obvious
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Agency
Expedia
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Client
Hotels.com
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Brand
Hotels.com
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
EVERYBODY WELCOME - How a simple idea helped Pure Gym prosper after Covid closure
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Agency
McCann Manchester
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Client
Pure Gym
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Brand
Pure Gym
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Delivering the biggest sales month in People’s Postcode Lottery’s history
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Agency
the7stars
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Client
People's Postcode Lottery
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Brand
People's Postcode Lottery
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Go.Compare: The Gio Compario Story: Bringing a Powerful Distinctive Asset Back from the Brink
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Agency
Hearts & Science
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Client
Go Compare
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Brand
Go Compare
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Association L'Enfant Bleu: The Hidden Story
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Agency
Havas Play
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Client
Association L'Enfant Bleu
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Brand
Association L'Enfant Bleu
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
first direct: Standing up for the next generation
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Agency
Wunderman Thompson
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Client
first direct
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Brand
first direct
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Boots Christmas 2021-2023: How going to the heart of Christmas changed Boots' festive fortunes
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Agency
VML, EssenceMediacom
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Client
Walgreens Boots Alliance
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Brand
Boots UK
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
Boots & No7 Menopause
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Agency
VML
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Client
Wallgreens Boots Allience
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Brand
Boots & No7
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
British Heart Foundation: From Heart to Head: How a radical shift from a traditional charity approach to a relentless commercial focus reversed the fortunes of the BHF
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Agency
Saatchi & Saatchi, PHD Media
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Client
British Heart Foundation
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Brand
British Heart Foundation
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
How a fake bank led to real results for Santander
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Agency
House 337
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Client
Santander
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Brand
Santander
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Date
2024
Non Members: £50Members: £25
IPA Effectiveness Awards
How Aviva's advertising built a brand fit for the boardoom
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Agency
adam&eveDDB, Zenith UK
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Client
Aviva
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Brand
Aviva
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Date
2024
Non Members: £50Members: £25