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Results 14
Document Page
This guide aims to help anyone involved in briefing any type of communications agency on how to do it better.
Published
21 February 2013
This guide to Agency Remuneration is the product of a major joint industry initiative to identify common ground for remuneration practices between the IPA, ISBA, MCCA and PRCA. This 2012 version is...
The Little Book of Project Management highlights the increasing value and importance of this evolving role to the advertising industry. It outlines the vital skills required for successful project...
3 September 2014
Written with advice and input from APRAIS, this guide looks at how communication agencies should best manage client/agency assessments.
19 December 2007
This is the first in a series of chapters about the ADAPT agenda led by IPA President Ian Priest. It reports on the main output from the Alliances Adaptathon and includes templates for a 100 day...
15 January 2014
The second in a series of chapters about the ADAPT agenda led by IPA President Ian Priest. Reporting on the main output from the Diversification Adaptathon™ and the 100 days of activity following.
15 April 2014
The third in a series of chapters about the ADAPT agenda led by IPA President Ian Priest. Reporting on the main output from the Agility Adaptathon™.
10 July 2014
The fourth in a series of chapters about the ADAPT agenda led by IPA President Ian Priest. Reporting on the main output from the Performance Adaptathon™.
23 September 2014
The fifth in a series of chapters about the ADAPT agenda led by IPA President Ian Priest. Reporting on the main output from the Talent Adaptathon™.
8 January 2015
Industry bodies IPA, ISBA, MCCA and PRCA have published the first joint industry guide to determine what factors contribute to the formation of a good communication strategy.
13 June 2008
The IPA, ISBA, MCCA and the PRCA have published their first Evaluation best practice guide, which outlines the latest thinking and learning on evaluation, and describes three key methods to use:...
17 August 2009
The world’s first guide for Judging Creative Ideas is a joint industry initiative, arming marketing professionals with a best practice guide to assessing creative ideas from communications agencies.
3 February 2009
Included in our Best Practice Toolkit for agencies and start-ups, the four-part checklist can be reviewed before, during and post initial project scope meetings so both parties can demonstrate...
9 May 2017
By consulting with practitioners across the spectrum, we have compiled a Best Practice Guide that incorporates tips for agencies and Start-ups, a four part checklist and a Pledge endorsed by IPA...
