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Audience Profile: HNWI

From financial lives to consumer behaviours, who are the High Net Worth Individuals of 2022?

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Audience Profile: Eco-Conscious Consumers

Who are eco-conscious consumers and how do they think we should be tackling the climate crisis?

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Audience Profile: Affluent Consumers

From luxury purchases to digital influences, what defines affluent consumers in 2021?

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Audience Profile: Tradespeople

Updated for 2024, we explore the attitudes, habits and behaviours that make up the modern British...

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Audience Profile: Grandparents

Beyond age and family, what defines grandparents today?

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Audience Profile: Mums

From household habits to guilty pleasures, who are the mums of today?

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Audience Profile: Dads

From household habits to guilty pleasures, who are the dads of today?

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