Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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Q3 2024 Bellwether Report

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

Non Members: £140.00

Members: £99.00

Details

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TouchPoints Making Sense (Sixth Edition)

This report uses data from IPA TouchPoints 2024 (September–December 2023 and January–April 2024)...

By Simon Frazier

Non Members: Free

Members: Free

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Q2 2024 Bellwether Report

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

Non Members: £140.00

Members: £99.00

Details

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Q4 2023 Bellwether Report

UK companies revise their marketing budgets up to strongest levels in almost a decade.

Non Members: £140.00

Members: £99.00

Details

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Q3 2023 Bellwether Report

Upward revisions to main media budgets drive total UK marketing budget growth in Q3 2023. The...

Non Members: £140.00

Members: £99.00

Details

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TouchPoints Making Sense (Fifth Edition)

The fifth edition of the seminal report compares data from IPA TouchPoints 2022 Wave 1...

By Simon Frazier

Non Members: Free

Members: Free

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Q2 2023 Bellwether Report

UK companies ramp up investment in sales promotions to record levels, driving overall UK...

Non Members: £140.00

Members: £99.00

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Q1 2023 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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TouchPoints Making Sense (Fourth Edition)

One of the striking findings of this report is the changing nature of the relationship between...

By Simon Frazier

Non Members: Free

Members: Free

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TouchPoints Making Sense (Third Edition)

Following on from the success of our Making Sense: The Commercial Media Landscape (Second...

By Simon Frazier

Non Members: Free

Members: Free

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TouchPoints Making Sense (Second Edition)

The second IPA TouchPoints report highlights the growing gap between how younger and older...

By Simon Frazier

Non Members: Free

Members: Free

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TouchPoints Making Sense (First Edition)

A TouchPoints data report to help planners and advertisers to better understand the commercial...

By Simon Frazier

Non Members: Free

Members: Free

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Q4 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Q3 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Q2 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Q1 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Q4 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Q3 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Q2 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Q1 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Q4 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Q3 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Q2 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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InTouch: News Consumption

How and where are people getting their news? Which media and sources do they trust? What is the...

Non Members: £25.00

Members: Free

Details

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Q1 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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InTouch: Gaming

Who are the gamers of today? When are they playing and on which devices? Find out all that and...

Non Members: £25.00

Members: Free

Details

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IPA Digital: Recommendations for Trading with Online Ad Networks

Endorsed by ISBA, IPA Digital's guidelines for agencies dealing with online ad networks in order...

Non Members: £1.00

Members: Free

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Reaching consumers in an era of media proliferation

Free report on the consumer landscape changes that have led to brands communicating differently...

Non Members: Free

Members: Free

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Maximising the value of media

This free report uses case studies to analyses how placing media at the heart of an organisation...

Non Members: Free

Members: Free

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