Results 31
Q1 2025 Bellwether Report
The latest IPA Bellwether Report saw UK marketing budgets decline for the first time in four...
Non Members: £140.00
Members: £99.00
Q4 2024 Bellwether Report
The latest IPA Bellwether Report saw UK marketing budgets rise during the final quarter of 2024...
Non Members: £140.00
Members: £99.00
Q3 2024 Bellwether Report
The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...
Non Members: £140.00
Members: £99.00
TouchPoints Making Sense (Sixth Edition)
This report uses data from IPA TouchPoints 2024 (September–December 2023 and January–April 2024)...
By Simon Frazier
Non Members: Free
Members: Free
Q2 2024 Bellwether Report
The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...
Non Members: £140.00
Members: £99.00
Q4 2023 Bellwether Report
UK companies revise their marketing budgets up to strongest levels in almost a decade.
Non Members: £140.00
Members: £99.00
Q3 2023 Bellwether Report
Upward revisions to main media budgets drive total UK marketing budget growth in Q3 2023. The...
Non Members: £140.00
Members: £99.00
TouchPoints Making Sense (Fifth Edition)
The fifth edition of the seminal report compares data from IPA TouchPoints 2022 Wave 1...
By Simon Frazier
Non Members: Free
Members: Free
Q2 2023 Bellwether Report
UK companies ramp up investment in sales promotions to record levels, driving overall UK...
Non Members: £140.00
Members: £99.00
Q1 2023 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
TouchPoints Making Sense (Fourth Edition)
One of the striking findings of this report is the changing nature of the relationship between...
By Simon Frazier
Non Members: Free
Members: Free
TouchPoints Making Sense (Third Edition)
Following on from the success of our Making Sense: The Commercial Media Landscape (Second...
By Simon Frazier
Non Members: Free
Members: Free
TouchPoints Making Sense (Second Edition)
The second IPA TouchPoints report highlights the growing gap between how younger and older...
By Simon Frazier
Non Members: Free
Members: Free
TouchPoints Making Sense (First Edition)
A TouchPoints data report to help planners and advertisers to better understand the commercial...
By Simon Frazier
Non Members: Free
Members: Free
Q4 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q3 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q4 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q3 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q4 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q3 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
InTouch: News Consumption
How and where are people getting their news? Which media and sources do they trust? What is the...
Non Members: £25.00
Members: Free
Q1 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
InTouch: Gaming
Who are the gamers of today? When are they playing and on which devices? Find out all that and...
Non Members: £25.00
Members: Free
IPA Digital: Recommendations for Trading with Online Ad Networks
Endorsed by ISBA, IPA Digital's guidelines for agencies dealing with online ad networks in order...
Non Members: £1.00
Members: Free
Reaching consumers in an era of media proliferation
Free report on the consumer landscape changes that have led to brands communicating differently...
Non Members: Free
Members: Free
Maximising the value of media
This free report uses case studies to analyses how placing media at the heart of an organisation...
Non Members: Free
Members: Free