Results 36
Q1 2026 Bellwether Report
UK marketing budgets revised up to the highest level in nearly two years despite geopolitical...
Non Members: £140.00
Members: £99.00
Q4 2025 Bellwether Report
Charting companies’ marketing spend intentions and financial confidence, the Q4 2025 IPA...
Non Members: £140.00
Members: £99.00
Q3 2025 Bellwether Report
The Q3 2025 IPA Bellwether Report, part of the IPA quarterly survey tracking companies’ marketing...
Non Members: £140.00
Members: £99.00
Making Sense: The Commercial Media Landscape (Seventh Edition)
This seventh edition of "Making Sense: The Commercial Media Landscape" presents a detailed...
By Simon Frazier
Non Members: Free
Members: Free
Q2 2025 Bellwether Report
The Q2 2025 IPA Bellwether Report saw UK marketing budgets bounce back, reversing the previous...
Non Members: £140.00
Members: £99.00
Q1 2025 Bellwether Report
The latest IPA Bellwether Report saw UK marketing budgets decline for the first time in four...
Non Members: £140.00
Members: £99.00
Q4 2024 Bellwether Report
The latest IPA Bellwether Report saw UK marketing budgets rise during the final quarter of 2024...
Non Members: £140.00
Members: £99.00
Q3 2024 Bellwether Report
The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...
Non Members: £140.00
Members: £99.00
Making Sense: The Commercial Media Landscape (Sixth Edition)
This report uses data from IPA TouchPoints 2024 (September–December 2023 and January–April 2024)...
By Simon Frazier
Non Members: Free
Members: Free
Q2 2024 Bellwether Report
The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...
Non Members: £140.00
Members: £99.00
Q4 2023 Bellwether Report
UK companies revise their marketing budgets up to strongest levels in almost a decade.
Non Members: £140.00
Members: £99.00
Q3 2023 Bellwether Report
Upward revisions to main media budgets drive total UK marketing budget growth in Q3 2023. The...
Non Members: £140.00
Members: £99.00
Making Sense: The Commercial Media Landscape (Fifth Edition)
The fifth edition of the seminal report compares data from IPA TouchPoints 2022 Wave 1...
By Simon Frazier
Non Members: Free
Members: Free
Q2 2023 Bellwether Report
UK companies ramp up investment in sales promotions to record levels, driving overall UK...
Non Members: £140.00
Members: £99.00
Q1 2023 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Making Sense: The Commercial Media Landscape (Fourth Edition)
One of the striking findings of this report is the changing nature of the relationship between...
By Simon Frazier
Non Members: Free
Members: Free
Making Sense: The Commercial Media Landscape (Third Edition)
Following on from the success of our Making Sense: The Commercial Media Landscape (Second...
By Simon Frazier
Non Members: Free
Members: Free
Making Sense: The Commercial Media Landscape (Second Edition)
The second IPA TouchPoints report highlights the growing gap between how younger and older...
By Simon Frazier
Non Members: Free
Members: Free
Making Sense: The Commercial Media Landscape (First Edition)
A TouchPoints data report to help planners and advertisers to better understand the commercial...
By Simon Frazier
Non Members: Free
Members: Free
Q4 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q3 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q4 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q3 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00