Agency Census 2020

The definitive survey of employment trends in media, advertising and marketing communication agencies.

The core findings indicate that staff numbers in IPA member agencies have been seriously impacted by Covid-19 with numbers within IPA agency member agencies falling 10.8% from 24,866 in 2019 to 22,188 in 2020.

Additional key 2020 IPA Agency Census findings:

  • Female employment levels impacted more by the pandemic.
  • Number of females in C-suite positions decreases.
  • Level of ethnic diversity in member agencies increases.
  • Pandemic impacts number of employees under 25 and over 60 hardest.
  • Gender and ethnicity pay gaps exist with gender pay gap showing slight decrease year-on-year.