Agency Census 2022

The definitive survey of employment trends in media, advertising and marketing communication agencies.

According to the 2022 IPA Agency Census, now in its 63rd year, total employee numbers within IPA member agencies have recovered from the Covid-19 pandemic and, as of 1 September 2022, stand at 26,290. This is compared with 22,062 employees recorded in 2021, representing an increase in the size of the employed base of 19.2%.

Other key findings:

  • Number of women in IPA agencies increases by almost a quarter.
  • Level of ethnic diversity in member agencies increases and share of individuals from a non-white background in C-suite jumps by 58%.
  • Gender and ethnicity pay gaps remain but gender pay gap drops considerably.
  • Almost all agencies continue to use hybrid working models post Covid-19 pandemic.
  • Average age of employees reduces marginally.