Attitudes towards future AI engagement

Insight Pulse Poll

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by Opinium, into the ethics and etiquette of using AI.

Core findings:

Consumer calls for AI transparency remain high, although lower than in 2018
Consumers want to be controlled and policed less by AI than they did five years ago
Almost three-quarters of consumers say AI should be regulated and that humans must accept liability
Consumers show less belief in respect for AI and robot rights since 2018

The full data is available on request by contacting insight@ipa.co.uk