Publications & Reports

From luxury purchases to digital influences, what defines affluent consumers in 2020?

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The outlook for tourism in 2020. We update our travel trends for the new decade to consider what...

A report of key findings from an IPA seminar; It is important to maintain advertising and...

Who are the gamers of today? When are they playing and on which devices? Find out all that and...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

This chart deck comprises the results from our Gen Z survey with additional demographic breaks.

Conference Cuts are designed to distill the key takeaways from noteworthy conferences into a...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

The report defines the challenges, competitors, complexity and commercial reality facing...

Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...

From skincare to social media, what are the latest developments in the beauty and cosmetics...

At home? In the car? On the train? Find out where (and when and why) people are listening to...

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...