Results 46
Q1 2025 Bellwether Report
The latest IPA Bellwether Report saw UK marketing budgets decline for the first time in four...
Non Members: £140.00
Members: £99.00
Advertising Works 27
An in-depth exploration and leading industry analysis of the winning papers and themes from the...
Non Members: £85.00
Members: £45.00
TouchPoints Making Sense (Sixth Edition)
This report uses data from IPA TouchPoints 2024 (September–December 2023 and January–April 2024)...
By Simon Frazier
Non Members: Free
Members: Free
Q4 2023 Bellwether Report
UK companies revise their marketing budgets up to strongest levels in almost a decade.
Non Members: £140.00
Members: £99.00
TouchPoints Making Sense (Fifth Edition)
The fifth edition of the seminal report compares data from IPA TouchPoints 2022 Wave 1...
By Simon Frazier
Non Members: Free
Members: Free
Christmas amidst the Crunch 2
Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the...
Non Members: £150.00
Members: Free
Shift happens
This paper re-examines the role of in-housing in the entirety of the marketing ecosystem,...
By Rhona Glazebrook & Janet Markwick
Non Members: £50.00
Members: Free
Attitudes towards future AI engagement
An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...
By Eric Kreis
Non Members: £50.00
Members: Free
Rent, Repair, Re-sell: The rise of the circular economy
As the cost of living continues to bite, consumers are increasingly looking to rent, repair and...
By Sophie Dimond
Non Members: £50.00
Members: Free
InTouch: Streaming
Who is streaming TV and video and when do they do it? Read all about it in our latest InTouch...
Non Members: £25.00
Members: Free
TouchPoints Making Sense (Fourth Edition)
One of the striking findings of this report is the changing nature of the relationship between...
By Simon Frazier
Non Members: Free
Members: Free
TouchPoints Making Sense (Third Edition)
Following on from the success of our Making Sense: The Commercial Media Landscape (Second...
By Simon Frazier
Non Members: Free
Members: Free
TouchPoints Making Sense (Second Edition)
The second IPA TouchPoints report highlights the growing gap between how younger and older...
By Simon Frazier
Non Members: Free
Members: Free
TouchPoints Making Sense (First Edition)
A TouchPoints data report to help planners and advertisers to better understand the commercial...
By Simon Frazier
Non Members: Free
Members: Free
Attitudes towards the 2022 World Cup
An IPA Insight Pulse poll exploring consumer attitudes towards the upcoming FIFA 2022 World Cup,...
Non Members: £50.00
Members: Free
Christmas amidst the Crunch
Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and...
Non Members: £150.00
Members: Free
Q2 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q4 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Audience Profile: Eco-Conscious Consumers
Who are eco-conscious consumers and how do they think we should be tackling the climate crisis?
Non Members: £100.00
Members: Free
Q3 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
InTouch: Lockdown
How has media consumption across video, audio, and gaming changed during lockdown? Read all about...
Non Members: £25.00
Members: Free
Audience Profile: Affluent Consumers
From luxury purchases to digital influences, what defines affluent consumers in 2021?
Non Members: £100.00
Members: Free
Q4 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Open Goal: Winning strategies for football’s new match days
How will match day experiences change in the future and where do opportunities lie for brands,...
Non Members: £50.00
Members: Free
Game on: Taking the lead with young football fans
Our third look at the impact of COVID-19 on the future of matchday football. This edition focuses...
Non Members: £50.00
Members: Free
On the Ball: Staying Onside with Female Football Fans
Our second look at the impact of COVID-19 on the future of matchday football. This edition...
Non Members: £50.00
Members: Free
Q3 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Kick Off: The impact of COVID-19 on matchday football
A look at the impact of COVID-19 on the future of matchday football, asking fans and experts how...
Non Members: £50.00
Members: Free
The Future of Account Management
The research by strategic brand consultancy Hall & Partners sets out three immediate actions for...
Non Members: £50.00
Members: Free