Results 29
Q4 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Audience Profile: Eco-Conscious Consumers
Who are eco-conscious consumers and how do they think we should be tackling the climate crisis?
Non Members: £150.00
Members: Free
Q3 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
InTouch10: Lockdown
How has media consumption across video, audio, and gaming changed during lockdown? Read all about...
Non Members: £50.00
Members: Free
Audience Profile: Affluent Consumers
From luxury purchases to digital influences, what defines affluent consumers in 2021?
Non Members: £150.00
Members: Free
Q4 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Black History Month (Survey Chart Pack)
A survey undertaken in November 2020 looking at the desire to see brands support Black History...
Non Members: £50.00
Members: Free
Match Day Reports: Open Goal: Winning strategies for football’s new match days
How will match day experiences change in the future and where do opportunities lie for brands,...
Non Members: £50.00
Members: Free
Match Day Reports: Game on: Taking the lead with young football fans
Our third look at the impact of COVID-19 on the future of matchday football. This edition focuses...
Non Members: £50.00
Members: Free
Match Day Reports: On the Ball: Staying Onside with Female Football Fans
Our second look at the impact of COVID-19 on the future of matchday football. This edition...
Non Members: £50.00
Members: Free
Q3 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Match Day Reports: Kick Off
A look at the impact of COVID-19 on the future of matchday football, asking fans and experts how...
Non Members: £50.00
Members: Free
The Future of Account Management
The research by strategic brand consultancy Hall & Partners sets out three immediate actions for...
Non Members: Free
Members: Free
Q2 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Trend Perspective: Travel & Tourism
The outlook for tourism in 2020. We update our travel trends for the new decade to consider what...
Non Members: £50.00
Members: Free
Advertising in a downturn
A report of key findings from an IPA seminar; It is important to maintain advertising and...
Non Members: £25.00
Members: Free
InTouch08: Gaming
Who are the gamers of today? When are they playing and on which devices? Find out all that and...
Non Members: £50.00
Members: Free
Q4 2019 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
IPA Insight - Gen Z Survey Chart Deck - 2019
This chart deck comprises the results from our Gen Z survey with additional demographic breaks.
Non Members: £250.00
Members: Free
IPA Insight Conference Cut - YMS NYC 2019
Conference Cuts are designed to distill the key takeaways from noteworthy conferences into a...
Non Members: £25.00
Members: Free
Q3 2019 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
InTouch07: Video on Demand
Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...
Non Members: £50.00
Members: Free
The Crisis in Creative Effectiveness
Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...
By Peter Field
Non Members: Free
Members: Free
Trend Perspective: Beauty & Cosmetics
From skincare to social media, what are the latest developments in the beauty and cosmetics...
Non Members: £50.00
Members: Free
InTouch - Podcasts
At home? In the car? On the train? Find out where (and when and why) people are listening to...
Non Members: £50.00
Members: Free
Media in Focus: Marketing effectiveness in the digital era
Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...
By Les Binet and Peter Field
Non Members: Purchase on Amazon
Members: Free