The IPA, in association with Econsultancy, have undertaken a major new piece of research into the future of agencies that reveals a rapidly evolving landscape characterised by significant shifts in operating environments that are reshaping agency propositions and capability.
The report comprises interviews with senior agency heads and clients, innovation specialists, consultancy leaders and futurists, who reveal the extent of the changes and subsequent requirements, on agency capabilities, operating and client engagement models, remuneration structures and their approach to talent.