IPA Business Growth Conference 2025

Catch up with all of the conference sessions

Catch up on all the compelling conference videos and presentations, and gain knowledge and insight that can help you transform your clients’ businesses.

Conference welcome

Conference welcome

Jason Cobbold, CEO, BMB, and IPA Commercial Leadership Group Chair

IPA President’s keynote speech

IPA President’s keynote speech

Karen Martin, CEO, BBH London and IPA President

Creativity in a circular economy

Creativity in a circular economy

Rosie Kitson, Chief Impact Officer, Havas UK, Danielius Bolotinas, Senior offline specialist, Vinted, Jonathan Hall, Managing Partner, Kantar

Giving agencies back their agency

Giving agencies back their agency

Pedro Martins, Chief Growth Officer, Mediaplus UK, Tobi Asare, Head of Growth, UK, Ellie Olliff, New Business Director, BBH, Gina Hood, Head of Growth, Pablo

The State of Pricing: Today and tomorrow

The State of Pricing: Today and tomorrow

Jeremy Lee, Consultancy Director, Creative Salon

The State of Pricing: Panel discussion

The State of Pricing: Panel discussion

With Sonoo Singh, Creative Salon, Charlie Rudd, Publicis Group UK, Polly McMorrow, Ace of Hearts, Martin Jaskolowski, Glenfiddich, Sharon Hegarty

Growth over optimisation: the real role of AI

Growth over optimisation: the real role of AI

Simon Luff, Ear to the Ground, Marcos Angelides, Publicis Media, Nicky Badenoch, Genie, Caitlin Ryan, Dentsu Creative

Closing remarks

Closing remarks

Jason Cobbold, CEO, BMB, and IPA Commercial Leadership Group Chair

Key takeouts to grow your business

Want to learn more about the key takeaways from the 2025 IPA Business Growth Conference? Co:definery CEO Robin Bonn explored how agencies must find new ways to stand out, sell and price in an AI-powered market where uncertainty is the new normal.