1. Home
  2. Resources & Initiatives
  3. Videos & Podcasts
  4. IPA Media Planning Strategy Summit 2024

IPA Media Planning and Strategy Summit 2024

Session recording

Highlights from the IPA Media Planning and Strategy Summit 2024, drawing on the past and present of media planning to gain a better understanding of what the future may hold, and proving three new approaches to implement and maximise client results in the long term.

Including:

  • Key learnings: How the commercial media landscape has evolved and where it has got us.
  • New approaches: How new ways of thinking around MMM, ESG and Category Entry Points are shaping planning and strategy approaches today.
  • Facing the future: How the pain points in planning and strategy can be overcome to pave the way for a brighter future.

 

 

Download the IPA Media Planning & Strategy Summit 2024 slides

 

If you would like to see the launch video of Making Sense and the associated slides, please contact Daniel Flynn, IPA Deputy Research Director via Dan@ipa.co.uk.