Telling the story of the IPA Effectiveness Awards 2024 Grand Prix-winning 'When the chips are down, margins matter' McCain case-study by adam&eveDDB.
The brand film, in partnership with Thinkbox, reveals how a smart, sustained brand campaign reduced price sensitivity and delivered real commercial impact – making McCain not just a household name, but a powerhouse of brand effectiveness.
Watch the full collection of IPA Effectiveness Awards Brand Stories on Film
For more on price elasticity, download these slides from Magic Numbers on 'The Pricing Power of Marketing'.