Telling the story of the McDonald's 2022 IPA Effectiveness Awards Gold winning case study, How McDonald's Got Customers Lovin' It And Kept Them Lovin' It, No Matter What.
The brand film, in partnership with Thinkbox, shows how McDonald's successfully used a strategic recipe and investments in creativity, planning, and broadcast, to transform - becoming a much-loved cultural institution and also contributing billions in incremental short and long-term sales.
Collection of the IPA Effectiveness Awards Brand Stories on Film