Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.
The IPA’s Marketing Effectiveness initiative seeks to create a global industry movement, to promote a marketing effectiveness culture in client and agency organisations.
What the advertising industry can learn about clear and concise communication.
A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.
The Creative Nudge
In this exclusive event for MIPAs, Kevin Chesters, co-author of The Creative Nudge explains 'nudge theory', and how to use it to retrain your brain and unleash your imagination so you can live a more creative - and rewarding - life.