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Making Sense: The Commercial Media Landscape (Fourth Edition)

Making Sense reveals commercial media usage similarities across generations

Simon Frazier, Head of Marketing & Data Innovation, IPA, explores the findings the fourth edition of Making Sense: The Commercial Landscape and the impacts of COVID-19 on the commercial media landscape.

Making Sense: The Commercial Media Landscape from The IPA on Vimeo.

 

Download the webinar slides