Signals in the Noise

A guide to media accountability in the era of data abundance

We all know there’s an abundance of audience measurement data available – but how much of it is trusted, accountable and transparent?

At this special JIC event, hosted by the IPA, agencies, brands, and media owners explore how JIC data is used to create and measure effective campaigns, and the importance of joint industry oversight of the research underpinning media.


Download the session slides