TouchPoints Champions - December 2022

TouchPoints news and developments

The IPA TouchPoints Champions group met to run through the latest TouchPoints news and developments.


    TouchPoints Champions Webinar Recording

    TouchPoints Champions - December 2022 from The IPA on Vimeo.

    Links to the presentations

    Welcome to the meeting and the year behind summary

    Natalie Lewis (Carat Insight & Strategy Manager) and Valeriia Vlasenko (Carat Strategy & Insight Assistant) presented Mood and the Nation

    What’s coming in the new TouchPoints 2023 Questionnaire

    ITV asked for OCEAN segments to be added to the meeting notes

    Take a look at this great mood case study from Carat and Lurpak

    Rebecca Watson asked the Champions for help with the Channel Planner review. Questions to be answered and emailed to or

    1. Do you / team members use the Channel Planner?
    2. When is the Channel Planner used? For what purpose
    3. Is there a need for more frequent update of JIC data? Currently yearly proposing twice a year. Do you want this?
    4. If you do are you happy to pay a small amount £3000-£4000c
    5. Finally is there anything missing from the Channel Planner that you need?

    For further information, please contact