TouchPoints Champions - December 2022

TouchPoints news and developments

The IPA TouchPoints Champions group met to run through the latest TouchPoints news and developments.


    TouchPoints Champions Webinar Recording

    TouchPoints Champions - December 2022 from The IPA on Vimeo.

    Links to the presentations

    Welcome to the meeting and the year behind summary

    Natalie Lewis (Carat Insight & Strategy Manager) and Valeriia Vlasenko (Carat Strategy & Insight Assistant) presented Mood and the Nation

    What’s coming in the new TouchPoints 2023 Questionnaire

    ITV asked for OCEAN segments to be added to the meeting notes

    Take a look at this great mood case study from Carat and Lurpak

    Rebecca Watson asked the Champions for help with the Channel Planner review. Questions to be answered and emailed to [email protected] or [email protected]

    1. Do you / team members use the Channel Planner?
    2. When is the Channel Planner used? For what purpose
    3. Is there a need for more frequent update of JIC data? Currently yearly proposing twice a year. Do you want this?
    4. If you do are you happy to pay a small amount £3000-£4000c
    5. Finally is there anything missing from the Channel Planner that you need?

    For further information, please contact [email protected]