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TouchPoints news and developments
The IPA TouchPoints Champions group met to run through the latest TouchPoints news and developments.
TouchPoints Champions - December 2022 from The IPA on Vimeo.
Welcome to the meeting and the year behind summary
Natalie Lewis (Carat Insight & Strategy Manager) and Valeriia Vlasenko (Carat Strategy & Insight Assistant) presented Mood and the Nation
What’s coming in the new TouchPoints 2023 Questionnaire
ITV asked for OCEAN segments to be added to the meeting notes
Take a look at this great mood case study from Carat and Lurpak
Rebecca Watson asked the Champions for help with the Channel Planner review. Questions to be answered and emailed to email@example.com or firstname.lastname@example.org