TouchPoints Champions - December 2022

TouchPoints Champions Webinar Recording

TouchPoints Champions - December 2022 from The IPA on Vimeo.

Links to the presentations

Welcome to the meeting and the year behind summary

Natalie Lewis (Carat Insight & Strategy Manager) and Valeriia Vlasenko (Carat Strategy & Insight Assistant) presented Mood and the Nation

What’s coming in the new TouchPoints 2023 Questionnaire

ITV asked for OCEAN segments to be added to the meeting notes

Take a look at this great mood case study from Carat and Lurpak

Rebecca Watson asked the Champions for help with the Channel Planner review. Questions to be answered and emailed to rebecca@ipa.co.uk or simon@ipa.co.uk

1. Do you / team members use the Channel Planner?
2. When is the Channel Planner used? For what purpose
3. Is there a need for more frequent update of JIC data? Currently yearly proposing twice a year. Do you want this?
4. If you do are you happy to pay a small amount £3000-£4000c
5. Finally is there anything missing from the Channel Planner that you need?

For further information, please contact touchpoints@ipa.co.uk