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TouchPoints Champions - November 2024

TouchPoints news and developments

The IPA TouchPoints Champions group met to run through an overview of 2024 and upcoming events in 2025, new developments in the DayLite dashboard and the new Making Sense: The Commercial Media Landscape (6th Edition) publication amongst other things.

 

Session overview:

  • Simon ran through an overview of 2024 and the upcoming events in 2025.
  • Graeme talked about Updates on The New Diary, Fieldwork and Questionnaire Reviews.
  • Rebecca updated the group on the TouchPoints 2024 roadshow.
  • Simon spoke about new developments in the DayLite dashboard and the new Making Sense: The Commercial Media Landscape (6th Edition) publication.
  • Qbiz – The architects of the TouchPoints Respondent Level Data Offering talked to the group about their new bespoke dashboard offering for TouchPoints RLD.