The virtual 2020 TouchPoints launch with an overview of the top-line results from the very latest TouchPoints Daily Life and a deep-dive into the differences between the pre- and post-lockdown data.
Guests from OMD and Kinesso, who will present their own TouchPoints case studies. The event rounds off with a panel session looking at the role of effective frequency in planning, featuring a group of senior industry practitioners.
TouchPoints Launch 2020 from The IPA on Vimeo.
Download the TouchPoints 2020 launch presentation