As the climate crisis intensifies and societal inequality grows, B Lab has raised its standards to help businesses create lasting, positive change. But what does this mean for the advertising industry?
Sustainability leaders - Tom Firth, Grace Reith and Kyle Soo - explain the value of becoming B Corp certified for advertising agencies, why the B Corp standards have changed and how B Corp members can prepare to transition to the new standards.
Explore the IPA sustainable business toolkit for creative and media agencies