The IPA Accelerator scheme, sponsored by Moore Kingston Smith, is designed to give up-and-coming agencies whose gross income is less than the £500k required for IPA membership* some guidance, help and inspiration as they grow their businesses.
Listed below are all the resources on offer to Accelerator agencies. We hope that, in due course, our Accelerators will progress to IPA membership*, which opens up access to the full range of services and benefits.
(*Please note that being part of the Accelerator scheme qualifies an agency to describe itself as an IPA Accelerator agency but not as an IPA member or member agency – the IPA Accelerator scheme and IPA corporate membership are different forms of engagement.)
Please direct any queries about Accelerator, or membership, to Alex Buxton, alex.buxton@ipa.co.uk.
Resources on offer to Accelerator agencies
Moore Kingston Smith
Working with the IPA, Moore Kingston Smith provide the Accelerator start-ups with a tailored calendar of events specifically designed to help them as they start out on their growth journeys. Moore Kingston Smith is the only firm of accountants and advisors with a dedicated media office where over 100 media specialists proactively support independent businesses. Using their experience in the sector they work with agencies to help maximise growth and profit potential.
Legal content
Free copy of the IPA’s Ad Law book on advertising clearance.
Access to the Agency Ts&Cs (GDPR long form) to use to create your own standard terms when contracting to provide creative services to clients.
Access to the following consultancy/employment templates:
- Template consultancy agreement via a service company
- Consultancy agreement template for individual consultants
- Employment template: Specimen Contract of Employment
- Employment template: Equal Opportunities Policy
Talent: Professional development
Access to a CPD Diary for each employee.
Member rate access to all IPA courses.
Member rate access to the following four IPA qualifications:
Talent: Recruitment and management
Access to our annual Advertising Unlocked open day to help you find the stars of the future.
Opportunity to advertise entry-level roles to over 70,000 students and recent graduates through the pioneering career app Debut.
Free access to the IPA Job Board to advertise vacancies.
Access to a list of possible HR consultants.
Insight reports
Free access to the following Insight Centre online reports:
- Audience Profile Reports
- Infographics
- Insight Special Reports
- InTouch Report series (co-branded snapshot reports)
- Trend Perspective library
Publications and case studies
Member rate access to IPA publications, case studies and best practice guides.
Engage in IPA surveys
Opportunity to participate in, and thereby receive output from, IPA surveys.
Online communities
Access to our online networks for Client Relationship and New Business professionals to participate in the debate around best practice and thought leadership.
Events
Member rate access to IPA awards, events, seminars and conferences (e.g. 44 Club, Business Growth Conference, Eff Week) at member rates.
Pitch protection
Access to the IPA pitch deposit facility, as well as to new business best practice guidance.
IPA Media Carbon Calculator
The Media Carbon Calculator calculates the carbon emissions associated with a media plan based on the media mix. It uses a range of data sources, including DEFRA electricity emissions factors and device power outputs and energy intensity to determine the carbon footprint of a media plan at channel level. Available to IPA Accelerator agencies for £500.
Accelerator logo
Access to the IPA Accelerator logo (please email alex.buxton@ipa.co.uk).
View our current Accelerator agencies
Apply to join the IPA Accelerator scheme
Complete the application form to join the Accelerator Community
How can I find out more?
Please contact Alex Buxton.
Last updated 27 May 2022