Accredited Member of the IPA (MIPA)

Becoming an Accredited Member of the IPA (MIPA) is the advertising industry's most visible, robust badge of professionalism.

Becoming an Accredited Member of the IPA (MIPA) is the advertising industry's most visible, robust badge of professionalism. It's designed to put you on the same footing as architects, engineers and lawyers. And it's recognised and respected by clients, employers, headhunters and peers.

Join the pathway to becoming a MIPA

    The benefits of becoming a MIPA

    It takes three years to become a Personal Member of the IPA (MIPA), but the rewards are more than worth it. Especially if you looking for a promotion or change of direction. The specialist skills and experience you’ll gain as a MIPA will help you achieve your career goals sooner.

    As a personal member of the IPA, you can use the initials MIPA after your name. Initials that are increasingly recognised within the advertising and marketing industry and which will identify you as an advertising professional. We’ll help you promote yourself too by publishing your profile on our website.

    You can save money as you continue your professional development with the IPA. Keep your skills up to date with IPA courses and qualifications at a discounted rate and log all your learning in your IPA CPD diary. You’ll enjoy member rates when you download case studies and publications and Trend Reports are free to download.

    As a MIPA you’ll become part of an exclusive network of advertising professionals and can join MIPA Connect where you can share content and discuss the latest industry activity with other MIPA, attend IPA events at member rates and look forward to being invited to events only for MIPAs.

    How to become a MIPA

    To begin your journey to become an Accredited MIPA, just follow our simple qualifications-based programme of learning. You'll need to have accumulated 5 stars of accredited training, plus CPD compliance, in each of the previous 3 years.

    If you’re in an IPA agency you can access all IPA courses and qualifications and your CPD log. So all you need to do is: 

    1. Pick MIPA courses or qualifications that appeal to you from the list below and accumulate at least five stars.  Additionally you earn MIPA stars by contributing to IPA Effectiveness Papers.
    2. Fill in at least 24 hours of CPD in your diary for each of the last three years

    If you’re not in an IPA agency, you'll need to join the MIPA Pathway before you can do any of the above. To join, simply pay £600 +VAT to gain access to member rates for 3 years to all the courses and qualifications you'll need to become a MIPA. You'll also be able to use our online CPD diary.

    Which courses and qualifications can I choose from?


    • Foundation Certificate (2 stars)
    • Global Foundation Certificate (2 stars)


    • Branding Essentials course (1 star)
    • Commercial Essentials Certificate (1 star) 
    • Digital Performance Essentials Certificate (2 stars) 
    • Diversity and Inclusion Essentials Certificate (1 star) 
    • Effectiveness Essentials Certificate (1 star) 
    • HR Knowledge Essentials course (1 star) 
    • LegRegs Essentials Certificate (1 star) 
    • Production Lite Essentials course (1 star)
    • Production Essentials Certificate (3 stars) 
    • Strategic Planning Essentials course (1 star) 


    • Advanced Behavioural Economics course (1 star) 
    • Advanced Business Acumen course (1 star)
    • Advanced Certificate in Communications Planning (4 stars) 
    • Advanced Certificate in Effectiveness (3 stars) 
    • Advanced Leadership and Delegation course (1 star)
    • Advanced New Business course (1 star)


    • Excellence Diploma in Brands (5 stars)
    • Excellence in Leadership course (3 stars)
    • Excellence Diploma in Business delivered by LSE (4 stars) 

    Earning stars by contributing to IPA Effectiveness Papers.

    • 1 MIPA star for contributors or authors for all entries
      2 MIPA stars for a main author who does win a prize. 

    Maintaining your MIPA status

    If you’re in an IPA agency, just record at least 24 hours of eligible learning each year to retain your accredited status.

    If you’re not in an IPA agency, you'll need to pay £200+VAT annually to gain access to member rates so that you can record at least 24 hours of eligible learning each year. 

    Please get in touch to find out more about becoming an Accredited Member of the IPA (MIPA).

    Membership Team


    020 7235 7020

    Last updated 21 January 2022