Media Affairs

Providing dedicated support to the IPA media agency community.

If your agency plans and/or buys media and you have a media query, IPA Media Affairs can help.

Nigel Gwilliam, IPA Director of Media Affairs, has over 30 years’ experience in media.

He oversees the running of various IPA media groups:

  • The Media Futures Group
  • The Digital Media Group
  • The Outdoor Group
  • The Media Climate Action Group

Alongside the IPA Media Research Director, Nigel also represents the IPA and its membership on various media cross industry bodies, interfacing with media trade associations, ISBA and the AA.

In addition to providing media support to fellow IPA departments, he responds directly to media-related queries.

Recent enquiries have included:

  • Ad Net Zero Action 3: media supply chain emissions, IPA Media Climate Charter and media carbon calculations
  • Digital Media Owner Service Level Surveys
  • Public Service Broadcaster ownership and commercial airtime scheduling
  • Ad-funded online platform relations
  • Digital supply chain transparency
  • DCMS’s Online Advertising Programme
  • Impact of AI and Generative AI
  • Community reinvestment from Out of Home advertising

Nigel Gwilliam

IPA Director of Media Affairs


0207 201 8250

Last updated 01 May 2024