Your one-stop-shop for production advice.

So you are one of the lucky ones who actually gets to be involved in making an advertising commercial. It's exciting but there is a lot to know and a lot to plan for.

We have a specialist on our team who is waiting to help you

    You may have a question about script clearance, about casting children in school time, about insurances or about Equity.

    • Do I need permission to include famous buildings in my commercial (at home and overseas)
    • How many hours can a 12-year-old girl work on set?
    • What is a sponsorship licence and why do I need one to bring non-EU talent into the UK?
    • I am filming goldfish in a bowl - do I need a vet on set?
    • What paperwork do I need to move a herd of cattle from Scotland to Essex?
    • I am filming in a station. Do I need release forms from the public? What should I do?

    All you have to do is get in touch with Kim Knowlton.

    Published guidance

    Curbing emissions from advertising productions

    With the support of the IPA, AA, APA and ISBA, the recently launched AdGreen initiative has launched a free-to-use carbon calculator for agencies and clients.

    We would encourage all our agency production departments to start using it and start tracking the emissions for their production activities, while free sustainable production training is also available.

    Clients who have signed up for the AdGreen levy will be expecting their agencies to use the carbon calculator for all productions, so it’s essential that all production departments are up to speed.

    For those unaware of AdGreen, IPA Production Consultant Kim Knowlton ran a webinar earlier this year explaining AdGreen, the levy and frequently asked questions.

    Log into the Carbon Calculator



    I have found Kim’s input invaluable in this process, the fact that I have been able to get through to her easily and quickly is of massive importance and the advice given has been a Godsend. I am relatively new to TV production and Kim has guided me through what appeared at first to me a mine field of paperwork, Kim has supported and suggested so many things that I feel more confident in this process. I value and respect Kim’s advice and will continue to seek this for as long as she will put up with me.
    Rae Reeves, Producer, Cogent Elliott

    At Karmarama we consider Kim and the IPA to be essential resources. Kim is always on hand to help with queries, big or small and her depth of knowledge is second to none. It’s great to be able to ask for information when the need arises.
    Samantha Boyd, TV & Broadcast Affairs, Karmarama

    The IPA has been an invaluable support to our production team at adam&eveDDB – personified by none other than Kim Knowlton. Kim is an industry veteran who can provide nuts and bolts knowhow, as well as insight into production industry trends. Kim should be on every producer’s speed dial, especially if you don’t have access to the production infrastructure of a big agency.
    Ben Sharpe, Head of Integrated Production, adam&eveDDB


    Kim Knowlton


    +4420 7235 7020

    Last updated 29 September 2021