We started in London in 1982 and our first ad for Levi's showed a herd of white sheep looking in one direction and one black sheep looking in the opposite direction. This picture was accompanied by a simple statement that read 'When the world zigs, zag'. That belief in difference - zagging - is how we change brands and businesses.

Zagging wins customers and share. It helps you outmanoeuvre your competitors. It makes your marketing more efficient.

Our Capabilities

  • Brand Experience
  • Brand Strategy
  • Branded Content
  • Business Consultancy
  • Communications Planning
  • Creative
  • Customer Relationship Management (CRM)
  • Data Analysis
  • Design
  • Digital Marketing
  • Direct Marketing
  • Mobile
  • Outdoor
  • Recruitment
  • Research
  • Social
  • Strategic Planning
  • TV Production

Sector Experience

  • Arts/Culture
  • Automotive
  • B2B
  • Baby goods
  • Business/Industrial
  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Domestic appliances
  • Drink
  • Education
  • Electrical goods
  • Entertainment/Leisure
  • Financial services
  • Food
  • Footwear
  • Franchise support
  • Health/Social Services
  • Home improvements/DIY goods
  • Hospitality & Entertainment
  • Household
  • Luxury goods
  • Mobile
  • Media
  • Online Services
  • Pharmaceuticals
  • Professional Services
  • Retail
  • Rewards & Recognition
  • Sports/Adventure
  • Telecoms
  • Technology
  • Travel & Leisure
  • Travel/Transport
  • Utilities

Our Clients

  • Tesco
  • Tesco Mobile
  • Tesco Bank
  • Tesco Ireland
  • Tesco F&F
  • Barclays
  • Audi UK
  • Experian
  • Genentech
  • Paddy Power
  • King Games
  • Samsung UK
  • Burger King
  • Perfetti
  • Leo Pharma
  • Roche
  • Volkswagen CVs
  • Netflix
  • Wayfair
  • Servier
  • Ribena
  • Samsung Global
  • Weetabix
  • PCUK
  • Premier League
  • Hofmeister
  • Blackstone

Awards

People

Karen Martin

CEO

Holly Ripper

MD

Simon Gregory

SCO

Will Lion

SCO

Stephen Ledger-Lomas

CPO

Alex Grieve

CCO

Helen Rhodes

ECD

Garin Bisschoff

CFO

Accreditations

CPD LogoEffectiveness Awards

Other Accreditation

ISO14001 Accredited

Group

Publicis Groupe