We are lucky enough to count Moju, Papa Johns, Movember, Virgin Bet, Duolingo, Verisure, Warner Hotels, Royal British Legion, and Greater Anglia among our diverse, rapidly expanding client base.

We are built on the "Power of AND": unifying media and creative, art and science, and brand and performance. Our unique Ampersand planning framework ensures our strategic DNA is applied to every client challenge. By combining our in-house creative studio with performance media and AI-driven business intelligence, we move the industry forward from episodic campaigns to sustained attention engines that drive long-term commercial value.

Our headquarters are in Clerkenwell, London, where we house intelligent people dedicated to creating incredible work for interesting brands. We don't just talk about excellence; we prove it as a B Corp certified agency and the fastest in history to become IPA Gold accredited. Our commitment to a "people-first" culture is validated by an 89% staff retention rate, a 0% gender and ethnicity pay gap, and our recognition as one of The Sunday Times Best Places to Work 2025. We are a Living Wage Employer with an annual training budget over three times the industry average, ensuring every Rider is equipped to deliver incremental performance and transformational value.

Our Capabilities

  • Affiliate Marketing
  • Brand Experience
  • Brand Strategy
  • Branded Content
  • Business Consultancy
  • Communications Planning
  • Creative
  • Data Analysis
  • Digital Marketing
  • Direct Marketing
  • Media Buying
  • Media Planning
  • Mobile
  • Outdoor
  • Research
  • Sales Promotion
  • Search
  • Social
  • Sponsorship
  • Strategic Planning
  • TV Production

Sector Experience

  • Arts/Culture
  • Automotive
  • B2B
  • Business/Industrial
  • Charities
  • Cosmetics/Toiletries
  • Drink
  • Education
  • Entertainment/Leisure
  • Financial services
  • Food
  • Home improvements/DIY goods
  • Hospitality & Entertainment
  • Household
  • Online Services
  • Retail
  • Sports/Adventure
  • Technology
  • Travel & Leisure

Our Clients

  • MOJU
  • Movember
  • RBL
  • Greater Anglia & STEX
  • Open Table
  • Krispy Kreme
  • Mishcon De Reya
  • Warner Hotels
  • Penfolds
  • Papa Johns
  • Zooplus
  • CVH
  • Carwow
  • LiveScore
  • Bet Virgin
  • Bet Tate and Lyle
  • Verisure La Vie
  • ANNA Money

Awards

People

Pedro Avery

Chair

Henry Daglish

CEO

Erika Mari

Chief Client Offier

Jim Elliott

Commercial Director

Simone Gayle

Head of Digital

Ed Turner

MD

Carol Middleton

Chief Growth & Client Officer

Ollie Walker

New Business & Marketing Director

Other Accreditation

BCORP Certified