cain&abel deliver effective end-to-end communications including demand generation marketing by bringing to life big bold creative ideas. They work with clients such as, PlayStation, Laithwaites, and John Lewis to name but a few, leveraging the power of the brand at every consumer touchpoint to drive real business growth.

They are a people-first agency who believe in cross pollination, that is, creating unexpected teams without silos, where production, the making and delivering of all content/comms, is as important as strategy or creative conceptualisation. This collaborative, future-thinking teams approach, has cemented cain&abel not only as a place that delivers award-winning work, but also as a place where staff feel empowered, supported, and valued to drive change through creativity.

Our Capabilities

  • Brand Experience
  • Brand Strategy
  • Branded Content
  • Communications Planning
  • Creative
  • Customer Relationship Management (CRM)
  • Data Analysis
  • Design
  • Digital Marketing
  • Direct Marketing
  • Search
  • Social
  • Strategic Planning
  • TV Production

Sector Experience

  • Arts/Culture
  • Automotive
  • B2B
  • Charities
  • Cosmetics/Toiletries
  • Drink
  • Financial services
  • Food
  • Franchise support
  • Fuel
  • Luxury goods
  • Media
  • Online Services
  • Property
  • Telecoms
  • Travel/Transport



Claire Bowers

Managing Director

Gary Whipps

Chief Operating Officer

Cave Elson

Director of Integrated Operations

Other Accreditation

Sarbanes Oxley Compliant
ISO14001 Accredited
ISO27001 Accredited


DDB Worldwide