RAPP is a data-driven creative community that builds direct, meaningful and high-value relationships to deliver unrivalled end-to-end customer experiences.

We achieve this by staying true to our north star, to stand up for the individual.

By targeting individuals at scale for our clients and striving to become the most inclusive and authentic workplace in the industry, we believe we are cutting edge and a trailblazer in the industry.

This is all achieved by our ability to bring the right capabilities and talent to the table - across data, creative and tech to deliver exceptional outcomes for household brands like VMO2, Mercedes and BBC.

We have a talent base of more than 600 in the United Kingdom which grows to 1,600 globally across the Americas, Europe, Asia, Africa and Oceania. Which means, we have the expertise to tackle client briefs at a local and global level.

Our Capabilities

  • Customer Relationship Management (CRM)
  • Direct Marketing
  • Digital Marketing
  • Social

Sector Experience

  • Automotive
  • B2B
  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Drink
  • Financial services
  • Health/Social Services
  • Home improvements/DIY goods
  • Luxury goods
  • Media
  • Mobile
  • Online Services
  • Pharmaceuticals
  • Retail
  • Rewards & Recognition
  • Sports/Adventure
  • Technology
  • Telecoms
  • Travel & Leisure
  • Travel/Transport
  • Utilities

Our Clients

  • Virgin MediaO2
  • TVL
  • Montblanc
  • IKEA
  • KFC
  • Mercedes-Benz UK
  • OVO
  • JLR
  • KKI
  • Best Western
  • Medivet
  • Christies



Chris Freeland

Executive Chairman

Gabby Ludzker


Caroline Parkes

Chief Strategy Officer

Al Mackie

Chief Creative Officer

Andy Rowe

Chief Marketing Sciences Officer

Carolyn Stebbings

Chief Operating & Inclusion Officer

Alex Peacock

Head of Technology & Transformation

Ed Lee

Executive Client Leadership Director

Tracey Barber

Senior Vice President Client Growth

Paul Tomlinson


Ed Freed

Global Chief Transformation Officer

Terence Vieyra

People UK EMEA


CPD GoldEffectiveness

Other Accreditation

ISO9002 Accredited
ISO90012 Accredited
ISO27001 Accredited


Omnicom Precision Marketing Group, DAS, Omnicom

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